Task  Faced with increasingly intense competition, the foundation must find a way to distinguish the social services it provides from others on the market. The internal and external growth of all business divisions makes it necessary to define a new identity and follow a consistent brand approach.

Solution  Produce and implement an umbrella brand strategy for all company divisions and institutions using tools for corporate identity management. Ensure synchronized communication of the new brand by means of target-group-specific measures, e.g. workshops and mission statement.