The health care market is continually growing. New medical advances are made every day. More and more products and services are being offered. At the same time, legislation is constantly changing and competition among service providers is becoming more heated. Patients want to have more of a say in shaping their own health care.

Health care companies are facing the task of clearly defining their brand identity in order to create and maintain a distinctive profile in today’s emerging markets. This can succeed however only together, because the coworkers are the most important brand ambassadors.

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