2006: Businesses in the state of North Rhine-Westphalia are barely prepared to face the challenges of demographic change. Academic studies attract little attention; examples of best practice are not emulated. rebequa intends to sensitize companies in the various regions of NRW to these issues and to persuade them of the necessity of adapting human resources and work policies to new demographic structures. Qualified Demographic Change Consultants in NRW can help businesses on-site to implement appropriate measures.