Task  To introduce medical professionals without specialized knowledge of this field to new types of software and hardware available in the area of preventive medicine, anti-aging diagnostics and salutogenesis. These tools enable physicians to quickly and easily make a well-grounded diagnosis of a patient’s state of health and offer suggestions for treatment. The marketing approach to date has been characterized by a purely scientific/professional tone.

Solution  Use a KeyVisual to enhance the emotional and promotional appeal of the product, while time fine-tuning the company’s brand image. The image stands for the desire for perpetual performance capability – in other words, good health.